For the last two decades I have been managing numerous brands and businesses. I hold a BA degree in Psychology and Masters in Organizational Behavior, both from Tel-Aviv University.
For 15 years I have had various senior management positions in leading companies :
Human Resource Manager, Comverse
Marketing Manager, Mediline
OTC Manager, Abic/Teva
Head of Cosmetic Dept. Super-Pharm ($60M)
13 Years ago I established my own marketing consulting company in which I combine strategic planning, consumer insight and practical experience.
Main Areas of Activity
Total Business Solutions –Creating company vision, building and application of business and marketing strategies
Branding – Crystallizing company's essence, core values, differentiating messages, creating a new marketing communication language
Developing New Products and Services – Developing new and potential markets, products and services to successful launches
Managerial Mentoring- Business and marketing consultancy for managers, investors and entrepreneurs